Design as
a conduit
for change.
The aim of catfish is to provide creative solutions to organisations and not-for-profits
involved in conservation work, improving habitats, innovation and positive change for the oceans and the planet. As the messages and experiences we create pass through the hands, minds, and hearts of people, we have an opportunity to weave positive change into the broader fabric of culture and to shift consumption and lifestyle aspirations to a more mindful and abundant basis for living.
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Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has
Margaret Mead -
Do something today that your future self will thank you for
Ash Sweeney -
Design got us into this mess, and it's design that will get us out...
Tim Silverwood -
You only live once, but if you do it right, once is enough.
Mae West -
If your dreams do not scare you, they are not big enough.
Ellen Johnson Sirleaf -
Keep your coins. I want change.
Banksy -
The world needs dreamers and the world needs doers. Above all the world needs dreamers who do.
Sarah Ban Breathnach -
Unless someone like you cares an awful lot, nothing is going to get better it's not.
Dr. Suess, the Lorax
Passion &
Purpose.
They used to tank cod from Alaska all the way to China. They'd keep them in vats in the ship.
By the time the codfish reached China, the flesh was mush and tasteless. So a guy came up with the idea that if you put the cod in big vats, put some catfish in with them and the catfish will keep the cod agile. And there are those people who are catfish in life. And they keep you on your toes. They keep you guessing, they keep you thinking, they keep you fresh. And I thank god for the catfish because we would be droll, boring and dull if we didn't have somebody nipping at our fin.
Ideas Generation.
The best ideas are often those so sparkling with simplicity that you wonder how you didn’t think them up yourself. It takes time and process to reach a level of simple clarity and purpose. As Winston Churchill wrote, “I didn’t have time to write a short letter so I wrote a long one instead” he acknowledged the process it takes to edit down and refine the power of an idea. The art is in the process, and each path is unique. Catfish offers consultancy, idea generation sessions and workshops from the pivotal early briefing stage through to project launch.
Let’s have a latte.
World changing design ideas need fuel.
I like to meet with clients on a common ground, to design with not for and to engage non-design issues through design thinking. My goal is not solely in design but engaging with people with remarkable ideas and bringing them to life. I design but I am not all about design. There is always something more to strive for, more challenges to rise to, more creative problems to solve. Let’s sit down to talk through the brief, engage, react, relay and understand. Fuel? Mine’s a large latte, no sugar, served in a reusable cup.
Design on or offline.
I design for people and the planet, not awards.
I am committed to delivering compelling and innovative design solutions to and engage people to act on the issues they care about and, as a result, drive positive change. Being a multi-disciplinary studio means that most any brief is achievable whether it be designing a new brand, a brochure, an app, a website or developing a communications strategy. Pooling resources, getting the best team and collaboration for good is key, I have connections with fish in other seas to ensure we can achieve the best results together. Alone we are a drop… together an ocean.
